I didn't learn the internet from a course — I built it.
27 years as a fiber optics technician means I understand how this infrastructure actually works, from the ground up. Now I use that insider knowledge to help electricians win the exact digital territory I spent my career laying the groundwork for.
I spent 27 years as a fiber optics technician, laying the infrastructure that brought the internet to homes and businesses across the country. Today, I'm turning that same technical expertise toward a new mission: helping electrical contractors dominate the digital space I spent a career constructing.
Built for electrical contractors
See the playbook that wins the call.
AEO, SEO, and GEO — written in the language of the trades, for the exact problem eating your lead flow right now.
Your customers aren't Googling anymore.
65% of searches end without a click. Voice assistants read back one answer, not ten links. ChatGPT and Perplexity recommend a shortlist of contractors — and if you're not on it, you don't exist for that homeowner at 11pm.
Most electricians are still paying for the old game while the new one runs their leads to a competitor.
Get named by the machines that recommend electricians.
AEO, GEO, and local SEO — done from the perspective of someone who wired the internet those machines actually run on. Not generic agency filler. Not home-services boilerplate. Built for electrical contractors, in your language, about the exact thing eating your lead flow right now.
Why this insider knowledge matters.
- 27 years pulling, splicing, and terminating fiber for the carriers that light up your city.
- Worked every layer of the physical stack — from the trunk in the ground to the ONT on the customer's wall.
- Watched search go from 10 blue links to AI overviews from the infrastructure side, in real time.
- Built for electricians because the trades built the world I spent 27 years wiring.
See what the machines say about you.
The AI Visibility Scorecard checks whether ChatGPT and Perplexity recommend your business when a homeowner asks for an electrician in your city. Scores your GBP, flags missing schema, and shows you where the leaks are.
Get My Free AI Visibility Scorecard →Or book a 30-minute market review with the 2nd Gen Strategies team.