The Current
The playbook for electrical contractors who want to win the call — on Google, ChatGPT, and every voice assistant homeowners actually use.
Is AI recommending you — or the guy across town?
Five questions. We'll score where you stand across the five signals ChatGPT, Perplexity, and Google AI Overview actually weigh — then send you the full AI Visibility Scorecard.
How complete is your Google Business Profile?
Categories, services, hours, attributes, photos in the last 30 days.
Fresh from the wire
Your Website Has No Schema Markup — That's Why AI Doesn't Know You Exist
Your site can read perfectly to a homeowner and still be invisible to the AI systems deciding who gets recommended. Schema markup is the fix — a layer of code that tells Google, ChatGPT, and Perplexity exactly who you are, what you do, and where.
Why LinkedIn Is No Longer Optional for Electrical Contractors
LinkedIn is one of the most-cited domains by AI tools when they answer questions about local businesses and their owners. Here is how an electrician should build a profile that shows up in those answers.
AI Search Autopsy #1: 'Emergency Electrician Near Me' — Who AI Picks and Why
We ran the exact emergency query through ChatGPT, Perplexity, and Google AI Overview and found the same pattern: the businesses AI picks are the ones with complete GBP profiles, recent review velocity, and service pages that answer the question in the first 50 words.
Where Your Leads Are Actually Going (And Why 'Near Me' Isn't Enough Anymore)
Nearly two-thirds of Google searches now end without a click, and AI assistants are answering 'who should I call' before a homeowner ever sees a website. Here's where your next service call is actually being decided.
Your Google Business Profile Is the New Homepage — Here's What Electricians Get Wrong
For most electrical contractors, GBP now sends more revenue than the website. Here are the 6 fields that decide whether AI, Maps, and Local Pack recommend you.
Answer of the Week: 'How Much Does a Subpanel Cost?'
The 40–50 word answer format AI Overviews and ChatGPT actually lift — templated for the single most-Googled electrical cost question of the year.
One email. Real voltage.
AEO, SEO, and GEO tactics built for electrical contractors — no filler, no weekly "just checking in."